IIAS Newsletter 47 Spring 2008

Who is using NewAsiaBooks.org?

Thomas Voorter

One year after the launch of New Asia Books a clear picture emerges about the published topics in the field of Asia studies, what visitors have been looking for and how they use the site. Our webserver registered 250 visitors on an average day, who looked at 26 product pages per session. A daily average of 6,352 page views may not seem much, but we expect the number of (especially returning) visitors to increase steadily. Currently only 13% of our traffic is returning visitors; 87% is new visitors who find our site mainly via search engines.

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