The Newsletter 71 Summer 2015

Collaborative creativity

Matthew Fraleigh

<p><strong>Reviewed publication:</strong> <br>Condry, I. 2013. <em>The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story</em>, Durham and London: Duke University Press, ISBN 9780822353942</p><p>At the heart of Ian Condry’s stimulating exploration of anime’s global success is his attention to how the medium thrives through “collaborative creativity”: various forms of social engagement and energy investment undertaken by individuals who operate on both the production and consumption sides of anime-related industries.</p>